WinRAR, the legendary file compression software that has accompanied generations of users, has surprised the world with an unexpected twist in its strategy. Since few users pay for its license, the company has decided to venture into the merchandising market, launching exclusive products inspired by its iconic logo.

Through its social media channels, WinRAR GmbH humorously announced its new initiative:
“What better way to support the software you’ve NEVER paid for than by buying a WinRAR bag? Do it! We dare you!”

Official WinRAR Merch: Products and Prices

The company has introduced two main products in collaboration with the Chinese brand tern:

✔ WinRAR Archive Messenger Bag: Inspired by the famous stacked compressed files, this bag is made from 100% vegan leather, features an adjustable strap, and a magnetic closure. Priced at €115 (excluding shipping).

✔ WinRAR Jacket: An exclusive design that reflects the brand’s style, available for €224.90.

Is This the End of WinRAR as Software?

Despite launching its fashion line, WinRAR remains in the software industry. Its classic compression program is still available, with a license priced at €29.95 (around 100 soles).

With this new strategy, the company aims to generate additional revenue and connect with its user community in an innovative way. Would you buy any of these products?